CONCEPT

HERITAGE AND EVOLUTION

HYKE takes a real look History, design transition in regard to the seasonal inspiration, resolves fabric, pattern and findings.
Reassembles those all subject matter then designs with HYKE’s own sensibility.

DESIGNER

HIDEAKI YOSHIHARA
Born in 1969 in Tokyo Japan.

YUKIKO ODE
Born in 1969 in Gunma Japan.

HISTORY

Opened VINTAGE & USED CLOTHES SHOP in Daikanyama Tokyo.
Launched “green”, started working as designers in 1998.

Presented their new collection at Runway show from Fall/Winter 2005, continued until Spring/Summer 2009.
In the same year, because of designer Yukiko Ode’s delivery,
they decided to take a leave from current work for a while to concentrate on raising child.

After about 3 years of break, decided to resume and launched new brand “HYKE” from Fall/Winter 2013 collection.

June 2014, published the collaboration line “MACKINTOSH×HYKE” with MACKINTOSH.
Release worldwide for 5 seasons starting from 2014FW.

July 2014, publish the collaboration line “adidas Originals by HYKE” with adidas Originals.
Release worldwide for 4 seasons starting from 2015SS.