CONCEPT

HERITAGE AND EVOLUTION

To evolve fashion history by our heartstrings.

DESIGNER

HIDEAKI YOSHIHARA
Born in 1969 in Tokyo Japan.

YUKIKO ODE
Born in 1969 in Gunma Japan.

HISTORY

Launched“green” and started working as designers in 1998.
Presented their 2005 FW collection as Runway show and continued until 2009 SS collection.
In the same year, decided to take a leave from current work for a while.
However, after about 3 years of break, they resumed their work and renamed it to “HYKE” from 2013 FW collection.
The collaboration “MACKINTOSH×HYKE” with MACKINTOSH launched in 2014 FW. Released worldwide.
The collaboration “adidas Originals by HYKE” with adidas Originals launched in 2015 SS. Released worldwide.
In March 2015, was announced to extend the collaboration “MACKINTOSH×HYKE” for 2 more seasons.
(until 2016 FW for total 5 seasons. Also released Men’s collection from 2016 SS until 2016 FW)
In August 2015, was announced to extend the collaboration “adidas Originals by HYKE” for 1 more season.
(until 2016 FW, for total 4 seasons)
The collaboration “BEAUTIFUL SHOES×HYKE” with TOSHINOSUKE TAKEGAHARA BEAUTIFUL SHOES launched in 2017 SS. www.galleryofauthentic.jp
The collaboration “CHACOLI×HYKE” with CHACOLI launched in 2017 FW. www.chacoli.jp
The collaboration “THE NORTH FACE×HYKE” with THE NORTH FACE launched in 2018 SS. www.thenorthfacehyke.jp
In November 2017, was awarded 35th Mainchi Fashion Grand Prix. http://macs.mainichi.co.jp/fashion/
In January 2018, released an album “#1”, it includes the music created for installation and video work of HYKE. iTunes Amazon Spotify